Effects Of Smoking On Children s Body System Essay

Cigar contains 4000 toxic chemicals to body, and some are even cancer causing agents. (1) Smoking cigar does not only affect the smoker but also others by secondary smoking, especially to children and infants. Secondary smoking could negatively impact children’s body system. NHS is one of the biggest and famous website in health field in the UK. It contains many health information and provide the different types of services which patients would like to choose and receive from clinics. It developed the campaign called smokefree. The campaign is to encourage smokers to quit smoking for protecting their children from secondary smoking via PSA. (1) One of the studies was done by Michael Weitzman and his colleagues in 1989 to examine the association between maternal smoking and childhood asthma. (2) They analyzed data from National Health interview survey. Maternal smoking not only increase the risk of developing asthma but also increase the risk of hospitalizations in children wit h using multivariate logistic regressions. (2) Other study done by Lashner and his colleagues in Illinois, examined the association between passive smoking and risk of developing inflammatory bowel disease in children. (3) They examined children who are exposed to the passive smoking and children who are not. They found passive smoking exposure and maternal smoking increase the risk of developing inflammatory bowel disease in children. (3) The children who were exposed to passive smoking had a symptomShow MoreRelatedTobacco Industry : Make Tobacco Products Illegal1009 Words   |  5 PagesMost of the countries around the world are making progress to ban the sale of tobacco products and reduce smoking. Over the years, there has been a steady decline in global tobacco use; however, their needs to be steeper taxation on tobacco products, bans on smoking advertisements, incentives towards reduced health care costs for non-smokers, and tougher penalties for smoking around children. Redu cing the sale and consumption of tobacco can also help the planet and make cleaner air for everyone.Read MoreTobacco Kills One Person Every Six Seconds (Sahil). The1678 Words   |  7 Pageshuman body is affected in an abundance of ways due to the abuse of tobacco products. If individuals would stop the use of tobacco, this would help prevent many diseases, negative health consequences and possibly early death according to their age. Tobacco use is a problem because, it causes numerous health effects on individuals, such as addiction, birth defects, cancer, and diabetes, which can be caused from second hand smoke and physical and mental effects. Smoking causes many adverse effects inRead MoreLegalizing Marijuan Dangerous, Unhealthy And A Bad Message For Kids854 Words   |  4 Pagesthink logically. Nor can they disseminate themselves from drug taking. Furthermore, legalizing marijuana can be a bad message to children. In the â€Å"rise of health care costs† state, violence associated with the use of drugs, neglect of children by drug-addicted parents, and other third party effects. And the frequent use of drugs will give a message to the children saying it s acceptable. Therefore, making the child do the same as his/her parents. In conclusion, legalizing marijuana can be dangerousRead MoreOral Health Promotion For Health1508 Words   |  7 Pageshealth promotion. Healthy People Objective The human body is intrinsically designed with its own system of checks and balances. Included in that system are good bacteria that protect against harmful bacteria. This good bacteria colonizes the skin, mouth, and entire gastrointestinal system, but can be detrimental if it crosses over to different body systems. The mouth may be the most colonized area of the body. With good oral health detrimental effects do not normally occur, but many Americans do notRead MoreSmoking Is A Problem Of Smoking1567 Words   |  7 PagesStop smoking The issue of smoking is a problem that’s occurring in America. Smoking is a deadly killer that has taken many loved ones, it causes issues when it is inhaled into the human body and causes certain types of diseases. Many people are dying due to the chemicals in cigarettes unfortunately, but there are ways we can stop this and with the help of the students here we can start doing this immediately. Smoking is the inhalation of the smoke from burning tobacco encased in cigarettes, pipesRead MoreThe Issue Of Smoking Is A Problem1565 Words   |  7 Pages The issue of smoking is a problem that’s occurring in America. Smoking is a deadly killer that has taken many loved ones, it causes issues when it is inhaled into the human body and causes certain types of diseases. Many people are dying due to the chemicals in cigarettes unfortunately, but there are ways we can stop this and with the help of the students here we can start doing this immediately. Smoking is the inhalation of the smoke from burning tobacco encased in cigarettes, pipes, and cigarsRead MoreEffects Of Alcohol And Nicotine On Drugs1589 Words   |  7 PagesIntroduction Smoking and alcohol are often used together. The use of these drugs gives a sense of relief of stress and euphoria due to their effects on neurotransmitters. Though the initial use of these drugs ranges from self-medication to peer pressure, excessive use of these drugs can lead to dependence of both drugs. Drug dependence may be connected to the effects of the drugs’ tolerance, withdrawal symptoms and sensitization of the drug (Little 2000). The American Lung Association reports thatRead MoreSecondhand Smoking Should Be Illegal1276 Words   |  6 PagesIn our generation smoking still exists even though there are some people who quit smoking and there are some still smoke in ages, however the only problem in our society, people who smoke around youngsters called as well as secondhand smoking is a detective around children and adults. It is important that secondhand smoke shouldn’t be smoking around their own children or underage due to health. Secondhand smoking, tobacco smoke is exhaled by a second smoker or is given off by burning tobacco andRead MoreShould Marijuana Be Legalized?1535 Words   |  7 Pagescigarettes/tobacco. Just like all other drugs, smoking marijuana affects your body in a unique way. Your respiratory system, circulatory system, nervous system, digestive system, and other systems of the body are affected when using drugs. Marijuana should be legalized only because it helps with sicknesses whi le other drugs cause them. Smoking marijuana or tobacco hurts your lungs and bronchial passages. This makes you vulnerable to wheezing, coughing, and producing phlegm. Smoking marijuana has 5 times the carbonRead MoreNegative Effects of Smoking on Human Health and the Economy1475 Words   |  6 Pages Moreover, smoking particularly adversely affects womens reproductive health, and smoke exposure on children has had detrimental and some sometimes fatal effects on children. Many studies have examined and outlined the adverse effects of maternal smoking on both the mother as well as on the baby and/or infant ( Hofhuis, de Jongste, Merkus, 2003 Woolbright 1994). Many states such as Alabama required documentation on birth certificates of tobacco use of mothers (Woolbright, 1994). Despite the

Alliances of Ww1 - 1217 Words

Intro- Throughout history there has been many conflicts between groups of people that have threatened peace in many nations and regions. One of these conflicts was world war 1 which involved many countries that sided with one another against each other. There were many causes to this conflict that started all the fighting between the nations. Each country has their own view on whos fault it was and if it was handled correctly. This war only caused many casualties and economic problems for countries which could of easily been avoided. 1st paragraph - Alliances were a major cause of the conflicts between countries in WW1 The original disagreement was between Serbia and Austria-Hungry over the†¦show more content†¦3rd paragraph - In war there are 2 different stories to the side of the war. Great Britain in the war was going against the Germans and their view point was different. Britain were the ones winning the war before it was ended. The U.S. joined in at the end securing the victory for the allied powers. Woodrow Wilson brought his idea of the 14 points to Europe which Great Britain disliked. They did not like the 14 points because they would not be given credit for wining the war. Great Britain believed that since they won the war the credit should go to them, it would only be fair. Under the 14 points it also says that there will be no more colonies. Great Britain was excepting more colonies for them since they had won the war. This is a surprise to Britain and did not like the ideas that Woodrow Wilson had came up with. When they treaty of versailles was composed the laws were very different. Germany was blamed for the war which was implying that Germany were the losers of the war. The treat y was also intended to take away colonies except Great Britain and France were able to keep their own. This was because they were the ones composing the treaty and made it good for themselves. It turned out that since Great Britain was such a major power in Europe that they made the rules. They were the ones making the decisions at theShow MoreRelatedMilitarism, Nationalism, and the System of Alliances: The Causes of World War One1228 Words   |  5 Pages The flash of machine guns and the blare of shells were brand new to the veterans. Both the soldiers on the front and their family at home did not realize how much WW1 would change war forever. WW1, beginning in 1914 and ending in 1918 involved two major parties. The triple alliance, including Germany, Italy, and Austria-Hungary, and the triple entente, including France, Great Britain, and Russia fought the biggest War that the world had ever seen. We know the story, but when we read the betweenRead MoreWorld War 1 Essay921 Words   |  4 PagesArshdeep Singh 3/31/11 Mr. Rod 1st p WW1 Essay In the 19th century when WW1 ended with the signing of the Treaty of Versailles. It left many long term causes some of them being the Ottoman Empire, Germany, and the Austro-Hungarian Empire all fell. But due to their falling it lead to new colonies being made in their place by the people. The leading cause to all the demolition after ww1 and ww1 are Militarism and military plans, Alliance system, Imperialism, Mass Politics, Intellectual ContextRead MoreThere were thousands of dead bodies lying cold and lifeless on the ground. This wasn’t how war was700 Words   |  3 Pagessee another day. Or the fear of never seeing your family again. The three main causes for World War 1 are the assassination of Archduke Ferdinand, the rise in Nationalism, and the building up of the military and alliances. The assassination of Archduke Ferdinand was a major cause of WW1 because he was shot by Gavrilo Princip. Princip had tried to kill Archduke Ferdinand twice in one day. His first attempt failed. The plan was perfect. Princip had six men set out on the path of Ferdiands car. ThatRead MoreEssay on Imperialism In World War 11103 Words   |  5 Pagescontributing factors to the cause of World War One, along with secret alliances, militarism, and nationalism.   It is the most important cause of WW1, because it created a build-up of tension in Europe and outside of Europe, and through imperialism, the three other causes were able to affect the beginnings of the war. Imperialism is defined as the governing of one people by another country, which was a recurring dilemma prior to WW1 due to the industrialist movement. Although not all events that fallRead MoreIn What Ways Did the Causes of Ww1 Differ from Those of Ww2?874 Words   |  4 Pageseach war. The assassination of Franz Ferdinand on the 28th June, 1914, precipitated WW1. He was shot by Gavrilo Princip, a member of the Black Hand, a Serbian group set up to fight for the unification of all South Slav territories that had been annexed by Austria-Hungary. Two months after the shooting Austria-Hungary declared war on Serbia, setting off the next chain of events that brought into account the alliance system. In 1938, a year before the start of WW2, Hitler was growing ever more confidentRead MoreCompare and Contrast the Historical Significance Between Ww1And Ww2939 Words   |  4 PagesSimilarities Topical sentence: A) Both war led to heavy casualties. 1) WW1: Estimated to be 10 million dead, 21 million wounded, and 7.7 million missing or imprisoned. 2) WW2: More than 40 million men and women were serving in the armed forces by 1944 and civilian and military deaths exceeded 55 million. Topical sentence: B) same both created a new international co-operation hoping to prevent further conflicts in the future. 1) WW1: The League of Nations was formed in the hope of preventing anotherRead MoreThe Sons Of August By Nicholas Klein875 Words   |  4 PagesThe Sons of August By: Nicholas Klein During the time period leading up to ww1, Germany was trying to become the ultimate power in Europe. Germany was seeking an alliance with England, but England was more focused on an alliance with France. With the death of King Edward the VII of England, royals from all of Europe come to attend his funeral. Included in the group was the new king of England, King George the V. Next to him is William the II of Germany. He is related to the British royal familyRead MoreWere Nationalistic Beliefs Ultimately Responsible for the Outbreak of the First World War1107 Words   |  5 Pagesnationalism played an important role in the outbreak of the war there are many other contributing factors which must be taken into account. Imperialism, militarism, the arms race and the balance of power in Europe were all important factors that lead to WW1. The conflict commenced when Austria-Hungary declared war on Serbia following the assassination of Archduke Franz Ferdinand in Sarajevo, the capita l of Serbia. This act, however, was merely the spark which lit the flame of war. Though there are manyRead MoreWorld War One: Before, During, After1734 Words   |  7 Pageswere organized into two major alliances: The Triple Entente and the Triple Alliance. The Triple Entente was composed of Britain, Russia, and France. The Triple Alliance united Germany, the Austro-Hungarian Empire and Italy. However, the main source of tension was not between the alliances, but between the powers that led them: Britain and Germany. It is arguable that this underlying tension may have been the indirect cause of conflict. Many attribute the spark of WW1 to be the assassination of ArchdukeRead MoreEssay on Causes of World War One612 Words   |  3 Pages(France and Russia) were on its eastern and western borders. Because of all this rivalry, Britain decided to make an alliance with France and Russia. This was called the triple entente. This meant that if any country tried to attack them, the rest of the entente would back them up. Germany already had an alliance called the triple alliance with Italy and Austria-Hungary (then 2 countries. Most historians agree that by 1914, Britain and Germany were looking

Evaluation of Current Integrated Marketing Communications Practice

Question: Discuss about critical evaluation of current integrated marketing communications practice? Answer: Introduction: The role of integrated marketing communication is very vital factor of the present times for all the business organizations following of the integrated marketing communication process in the effective manner is very vital in order to gain competitive advantage. In the era where the business world has become all the more competitive in nature this is very vital for the business organizations to make use of more effective business policies that would enable the business to stand out despite of the prevailing competitions in the market and prove it as the market leader. The process of integrated marketing communications process is followed by the business organizations as the effective strategies for the improvement of the brand perception in the market and also to meet with the other effectiveness of marketing. Therefore, this report has dealt with the study of the role of global integrated marketing communications in the emerging global marketplace and also would deal with the discussions of the theory which are associated with the concept of integrated marketing communication and in this respect the case study of Mercedes Benz group has been considered. TheMercedes Benz is one of the pioneers among the car manufacturers of the world and the this paper has dealt with the study of the factor that how effectively the chosen car manufacturer has been following of the integrated marketing communication process and how the process has been effective enough in helping the business to meet with the fundamental objectives of the business, on the whole. Definition of marketing communication: Marketing communication could be defined as a complex and fundamental part of every business organization. Marketing communication is used as a tool in order to reach prospect customers in the market by penetrating other competitors. Marketing communication involves various kinds of elements such as trade shows, sponsorships, sales presentations, promotional activities, printed materials, online marketing, packaging, branding, direct marketing, advertising, and many more (Ravishankar, 2011). Definition of marketing mix: The marketing mix could be defined as a set of actions that are conducted by an organization in order to promote their product or brand in the market. There are four elements of marketing mix and they are product, price, promotion, and place. In the recent times, there is several other marketing mix elements included in the marketing mix and they are packaging, positioning, and people and they are considered as vital elements of marketing mix. The marketing mix involves various strategies in order to promote product in the market (Pickton, and Broderick, 2009). Therefore, in order to stay ahead in the market, Mercedes Benz had launched Instagram competition so as to grab attention of online customers. They named the campaign as take the wheel and used it as marketing tool in their digital marketing strategy. The main target of the company was to grab the attention of young youth. With the rise in competition in the automobile industry in the international market, the company had understand that in order to meet international competitive challenges they have to make strong presence in the online marketing media. As Toyota has invested in providing value added products along with low prices, it had become potential threat to Mercedes Benz in order to stay ahead in the international market (Chen, 2011). Evaluation of the IMC practices employed by car manufacturers like Mercedes Benz to reach a specific target market within the two countries UK and United Arab Emirates The Mercedes Benz group has been one of the leaders in the segment of manufacturing luxurious cars in all over the world and the car manufacturing company is also considered to be developed business and is continuing with effective business moves consistently. The success of the business is no doubt due to the products of the business but at the same time this is also important for the Company to make use of the business strategies in the most effective manner that would help the business to continue to be the leader in the market, among all the business strategies considering the marketing strategies from time to time of the business is also very vital. However, there are other competitors in the market such as BMW and other who are posing to be the tough competitors of the Mercedes Benz group by the way of presenting high end cars from the angles of designs and use of technology also, therefore, this is all the more crucial for the Mercedes Benz, to make use of most effective marke ting strategies that would help the business to continue to be one of the leaders in the automobile sector of the world (Stephen Zoeller's Marketing Blog, 2014). Thus, in order to be in the competition the Mercedes Benz group is trying to gain the attention of the younger generation this is true that the business class people has also been the main target of the luxurious car manufacturing company but at present they are making use of innovative designs and are also trying to the incorporate the sporty look of their car series in order to attract more of the younger consumers. Generation X is the main target of the company and they are making use of their integrated marketing communication processes as one of the most effective tools in order to get the attention of the generation who are within the age of 20 year to 40 year of age group and in this respect the group is following the strategies which are being followed by the mass market car manufacturers (Ravishankar, 2011). Thus, be it is the market of United Kingdom or the United Arab Emirates the group is following the universal theme in order attract the target market of the business, su ch as the use of the slogan C for yourself, used by the group when they launched the new C class in the market(Automotoportal.com, 2015). This is considered to be one of the effective methods that the brand projected itself and the use of the star image in their product campaign and also the use of a variety of channel which are instrumental with the launch of the new series have further enabled the business to decide the medium of effective communication with the target market and thus, appeal to the customers in the positive manner. The main motive with which the campaign has been conducted by the group in the UK as well as in the United Arab Emirates is to be able to influence the customers regarding the series of usefulness of the possessing the cars offered by the Mercedes Benz group to them and how their products can bring in change in the driving experience of their customers along with the use of high end designs, meeting with the safetyrequirements, the comfort and the agility. The primary tool which has been used by the group of Mercedes Benz in order to communicate directly to the potential buyers of the mar ket and also the customers of the business is by the way of number of campaign conducted in most of the countries of the world including UK and United Arab Emirates also(Marketing Week, 2011). The management has decided to directly communicate with the customers and all the communications strategies are being shaped according to this very motive moreover, they also make use of the advertisements with the help of multimedia in order to reach to the wider section of the consumer market. The advertisements are also framed incorporating the factor of direct communication with the market. Mainly for countries like the United Kingdom and United Arab Emirates the management of Mercedes Benz group makes use of the exclusive driving events in order to directly appeal to the customers and potential buyers of the business. At the same time the Mercedes Benz group follows the integrated campaign program for the purpose to promote their cars of different series by the use of innovative tools the management has been able to communicate more effectively with the customers or the consumers of the market(Pickton, and Broderick, 2009).The use of the innovative platforms such as the Mobile Marketing Special, interactive short films and presentation within Second Life such as in the case of promoting the range of C class models of Mercedes Benz have further making it prominent that how effectively the business is making use of the new technology and integrated marketing campaign in order to establish direct link and channels of communication with the customers and the target market of the business(indivirtualdubai.com, 2015).Moreover, for the countries of the Middle East including UAE the management of Mercedes Benz is making use of their digital partner in order to improve the online presence of the entire group and they are also planning the information architecture in order to communicate better and enhance their hold in those countries also. Therefore, it is apparent that in most of the countries of the world be it Germany, UK or the Unites Arab Emirates the management of Mercedes Benz group is making use of the effective and similar modes of integrated marketing communication modes that further enables the business to improve the brand perception in the market(Ewing, 2009). However, this is only for the case of the Middle East countries that the management of Mercedes Benz is emphasizing on the on the factor of online digital strategy, more in order to prove the business to be one of the leading car brand in the United Arab Emirates and also in other Middle East countries (Stuart, and Kerr, 1999). From the company report this is apparent that the business has projected sound and continued growth and in terms of the operations and also financial terms also, therefore, on the basis of such growth report this can be fairly stated with the help of communication strategies the business has been able to meet with some of the main objectives of the organization. Moreover, this has also been opined in the reports by some of the managerial head of Mercedes Benz that by the use of the integrated communication strategies the business has been able to understand the tastes and preferences of their customers and at the same time the customers have also been able to access the company in case of any assistance or in case of any information required (Schultz et al.2009).This has further enabled the group to bridge the gap the company and its customers and thus, this has further enabled the business to improve the customer relationship, as evident from the reports of the business. Identification the key challenges of practicing IMC and discussion to what extent there is evidence of IMC being practiced For the purpose to determine the affectivity or the extent to which the Mercedes Benz group has been able to make use of the Integrated Marketing Communication method the organizational SWOT or the internal environment of the business has been analyzed with respect of the business and at the same time from the theoretical perspective there are two main model which are being used in the following section of the report. SWOT Analysis of Mercedes Benz The main strength of the business is its brand image and the demand of the Mercedes Benz cars in different parts of the world (Chen, 2011). This business has been one of the leaders in the car manufacturers and therefore this is considered as one of the main strengths of the business. Moreover, the use of the new technology in the process of designing the high end cars and the also the safety factors implemented by the business during the production of the cars have further enabled the business to reach this high. Therefore, if the business is making use of the integrated marketing communication process in the more effective manner this would be further beneficial for the business, to hold the positing in UK and to cement itself in the UAE (Henley,2001). The main weakness of the business is that the products are not meant for the masses but they are mainly for the classes when it comes to the pricing of the cars offered by Mercedes Benz group, and at the present times there are other car manufacturers in the market who are trying to the provide high end car qualities at the cheaper price and this is considered to be one of the main weaknesses of the business. Therefore, from that prospect the use of this communication process would help the business to hold its market and appeal to the wider section of the target market (Automotoportal.com, 2015). The main opportunity that the business would get from the effective use of integrated marketing communication method is that it would help the business to continue its appeal to the wider section of the market and provide better service to the consumers by the way of establishing direct contact with the market. The main threat for the business at the present times is definitely the growing competitions in the sector; therefore, in order to be the leader the business needs to meet with the more innovative and strategic market communication methods for the purpose to hold the existing position of the business (Grein, and Gould, 1996). Therefore, if the business is making use of the integrated marketing communication process in the more effective manner this would be further beneficial for the business, to hold the positing in UK and to cement itself in the UAE. The use of Reinold and Tropp model The models of Reinold and Tropp of integrated marketing communication are being used to determine the affectivity with which the business is making use of the process to meet with the organizational objectives.The basic principle of the model, is an integrated measurement approach that considers all different communication disciplines e.g. media advertising, direct marketing, PR, mobile media, etc., (Reinold Tropp 2012). The implementation of the model can be done with the help of three main stages, the survey, determination or the calculation of the metrics and the finally the analysis. From the use of this very model this is apparent that the Mercedes Benz has been effectively meeting with this very factor effective communication on the level of marketing and at the same time this is further evident that from the survey that has been conducted by the business organization that, with the use of effective marketing communication system the business has been able to enhance its reach to the customers and has been able to appeal to the target consumer of the market (Moarref et al. 2013). The use of the calculation of the metrics which are being considered the growth of the financial outcomes of the business and also on the basis of the customer feedback this has been further evident by the way of analysis that the business has been successfully meet with the factors of effective integrated market communication processes(Mulhern, 2009). This is further apparent from the use of the different theories that the model of Reinold Tropphas been all the more productive in nat ure and with the use of the model the business management or the analysts would be able to judge the affectivity with which the business organization is making use of this model to determine the performance level of the business with respect to the marketing method followed by the business (Journal of Marketing Communications, 2009). The use of Nowak and Phelps model On the other hand the use of the Nowak and Phelps model can also be utilized to determine the usefulness of the integrated marketing communication method and also to determine the how the method can prove to be profitable for the business and also how affectively the business has been able to meet with the factors so as to help meet with the organizational objectives of the business on the whole(Nowak and Phelps, 1997). The use of the Nowak and Phelps model can be further analyzed with the help of the following figure Integrated Market Communication Model. With the help of this very model it would be able to analyze the affectivity of the campaigns which are being used by the business organizations from time to time in order to meet with the marketing objectives and also to address to the wider section of the market(Nowak, 2011). This is further apparent from the marketing methods which are being used by the Mercedes Benz group by the way of using the campaigns and the use of the innovative modes for the purpose to promote their products and at the same time meet with the factor of appealing the target market, has been very productive for the business (Clow and Baack ,2004) . Generation X is the main target of the company and they are making use of their integrated marketing communication processes as one of the most effective tools in order to get the attention of the generation who are within the age of 20 year to 40 year of age group and in this respect the group is following the strategies which are being followed by the mass marke t car manufacturers. Thus, be it is the market of United Kingdom or the United Arab Emirates the group is following the universal theme in order attract the target market of the business, such as the use of the slogan C for yourself, used by the group when they launched the new C class in the market(Automotoportal.com, 2015). Recommendations on further use of the tools or media by the business Moreover the use of the advertisement and the short films with respect to the launch of the product or the car models is the market has further helped the Mercedes Benz group to appeal to the wider section of the market. With the help of using the marketing data base model on the methods which are being applied by the Mercedes Benz group, it can be said that the with the growing competition the business has been able to implement more useful methods to the gain the attention of the target market and make its mark and thus they are able to continue with the existing hold over the market and at the same time this is further expected that by the way of following more effective marketing communication processes the business would be able to further enhance its market in different parts of the world. So to say it is implied that the use of media and the tools that have been mentioned above are indispensable components for any successful marketing and business related endeavor. Conclusion: From the report this is apparent that the Mercedes Benz group is making use of integrated marketing communication process in the most effective manner, as evident that how the business is trying to establish the direct link with the target customers and with the market, by the way of providing the exclusive driving event and other methods in the UK and other countries also. Moreover, for the countries of the Middle East the business is trying to make its online image more appealing for the customers, thus, this is evident that how effectively the business has been effective in meeting with fundamental objectives and goals but by the way of following the recommendations this is expected that the business would be able to further improve its performance in the market. References Automotoportal.com, (2015). Mercedes-Benz launches integrated marketing campaign for the new C-Class. [online] Available at: https://www.automotoportal.com/article/mercedes-benz-launches-integrated-marketing-campaign-for-the-new-c-class [Accessed 2 Jun. 2015]. indivirtualdubai.com, (2015). Mercedes-Benz Web Design Case Study - Indivirtual Dubai. [online] Available at: https://www.indivirtualdubai.com/web-projects-clients/mercedes-benz-middle-east [Accessed 2 Jun. 2015]. Marketing Week, (2011). Mercedes hopes to attract younger fans. [online] Available at: https://www.marketingweek.com/2011/09/05/mercedes-hopes-to-attract-younger-fans/ [Accessed 2 Jun. 2015]. Moarref, R., Sharma, A., Tropp, J. and McKeon, B. (2013). Model-based scaling of the streamwise energy density in high-Reynolds-number turbulent channels. Journal of Fluid Mechanics, 734, pp.275-316. Nowak, G. and Phelps, J. (1997). Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters. J. Direct Mark., 11(4), pp.94-108. Nowak, K. (2011). Cellular Automata Multiscale Model of Creep Damage for Metals. KEM, 488-489, pp.339-342. Reinold, T. and Tropp, J. (2012). Integrated marketing communications: How can we measure its effectiveness?. Journal of Marketing Communications, 18(2), pp.113-132. Stephen Zoeller's Marketing Blog, (2014). How Mercedes-Benz Uses Marketing Segmentation - Stephen Zoeller's Marketing Blog. [online] Available at: https://www.stephenzoeller.com/how-mercedes-benz-and-german-luxury-car-brands-use-marketing-segmentation/ [Accessed 2 Jun. 2015] Chen, C. (2011). Integrated Marketing Communications and New Product Performance in International Markets.Journal of Global Marketing, 24(5), pp.397-416. Clow, K. and Baack, D. (2004).Integrated advertising, promotion marketing communications. Upper Saddle River, N.J.: Pearson Prentice Hall. Ewing, M. (2009). Integrated marketing communications measurement and evaluation.Journal of Marketing Communications, 15(2-3), pp.103-117. Grein, A. and Gould, S. (1996). Globally integrated marketing communications.Journal of Marketing Communications, 2(3), pp.141-158. Henley, T. (2001). Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy.Journal of Nonprofit Public Sector Marketing, 9(1-2), pp.141-155. Journal of Marketing Communications. (2009).Journal of Marketing Communications, 15(5), pp.374-375. Mulhern, F. (2009). Integrated marketing communications: From media channels to digital connectivity.Journal of Marketing Communications, 15(2-3), pp.85-101. Pickton, D. and Broderick, A. (2001).Integrated marketing communications. Harlow: Financial Times Prentice Hall. Ravishankar, P. (2011).Integrated marketing communications. Delhi: Pacific Publication. Schultz, D., Tannenbaum, S. and Lauterborn, R. (1993).Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books. Stuart, H. and Kerr, G. (1999). Marketing communication and corporate identity: are they integrated?.Journal of Marketing Communications, 5(4), pp.169-179.

Case Study Of Ryanair - The Low Fares Airline †MyAssignmenthelp.com

Questions: 1.Why has Ryanair been successful thus far? 2.Is Ryanairs strategy sustainable? 3.Would you recommend any changes to Ryanair's approach to changing environmental circumstances? Answers: Introduction Ryanair Airline was established in the year 1985 and in the beginning; this airline provided short airline service from Ireland to the UK. This organisation was run by Ryan family and now Ryanair provides destination services to the 205 places. This organisation has its headquarter in Dublin, Ireland. This is mainly an Irish low-cost airline and has been through an expansion. However, despite being successful, this airline faced several issues from a global economic recession and its strategies taken by management. In the year 2010, this organisation had 67 million passengers and employed more than 8100 employees. In this study, a case study named Ryanair- The Low Fares Airline: Whither Now?' will be analysed. This case study thoroughly analyses the Ryanair's strategies and loopholes in all angles and focuses on the competition in the industry. 1. Ryanair has been designed itself to be worlds favourite airline and now this airline is worlds eighth largest airline. Most importantly, Ryanair has been following the notion to grow up as second largest airline in the world and it would be second to Southwest. Success factor of this airlines are: Firstly, Ryanair was following low-cost airline model as Southwest airline used to follow. Low-cost airline strategy helped this airline to fly to secondary cities largely. By flying to the secondary airports, this airline could avoid cost and charges of landing in the primary airports (major cities). This strategy was initiated by Michael O'Leary and from the beginning; this strategy was helpful to airline in avoiding the congestion. This flying to secondary airports also helped the airlines to improve turn-out time as it assisted the each aeroplane to land on time. This on-time arrival helped to develop customer satisfaction. Additionally, this airline always gave importance in point-to-point services that could eliminate the operation like baggage and transfer (OConnell et al. 2015). Secondly, Ryanair followed the contrarian strategy that enables an organisation to invest in a section that goes against the market trends. This contrarian strategy is all about to invest in an asset that does not make a profit right now; however, investor can sell this asset when the right time would come (Casadesus-Masanell and Ricart 2014). During the time of 2009, all the airline's companies were removing the flights, cutting the prices; O'Leary was buying new aircraft and exploring new routes for services. In the year 2010, O'Leary published the profit percentage and it clearly showed that the airline made 200 percent profit. This contrarian strategy helped Ryanair to attract more customers and overshadowed the competitors. Thirdly, Ryanair took strategy to provide ancillary services to the passengers of Ryanair with the airline flight service. This strategy included the services of in-flight beverages, merchandise products, food items and internet based products. In addition, Ryanair decided to provide customers with the service of car rentals, accommodation and travel insurance through the website. This strategy assists to reduce unit cost and ancillary revenues were 28% of the total profit (Malighetti et al. 2013). Later, Ryanair included online gambling, in-flight mobile phone services to the customers during flight. Fourth, Michael O'Leary was a key person behind the success of Ryanair and this airline first introduced the services of low-cost airline. This visionary leader understood the Southwest model and started a low-fare airline in the Europe. Before O'Leary, Ryanair was a small airline and it provided service only in Ireland and the UK. CEO of Ryanair, O'Leary tried to penetrate the global market to be lucrative business profit and took the low-cost model and tried to buy competitors Air Lingus. Fifth, Ryanair started the concept of no-frill'. The sole aim of this strategy is to give the end consumers cheapest products but quality of the product should be good. This helped the airline to reduce the cost of goods and services. For instance, Ryanair used a single type of aircraft (Boeing 737-8003) in the previous time and that gave the benefit to having low maintenance cost, low operation cost, inventory holdings (Barrett 2014). This strategy provided the advantage of having the lower maintenance engineers and developed organisational innovation. 2. Ryanair airline has been going successfully as the CEO of the organisation is visionary and his cost-cutting strategy was a big hit. The Southwest model of the airline became successful with its first-mover advantage. This airline got struck to the changing condition of the economic scenario. In order to apprehend the sustainable strategy of an organisation, it is needed to explain the competitive advantage of the organisation. Porters five forces model Industry rivalry: (Medium) Ryanair took the strategy to grow their fleets and low ticket pricing strategy. Ryanair is increasing the customer base through low-cost strategy. Ryanair travels mainly in secondary places and airports. The industry rivals are British Airways, Easy Jet and others. Threat of new entrants: (Low) In an airline industry, it is very difficult to enter and most importantly, Ryanair has been following low-cost strategy. In this economic situation, in the European market, needs of high capital is very much fact in the airline industry. Threat of substitutes: (Low) Ryanair airline has been in the ancillary services as well. They give equivalent value to the consumers of the organisation. In this regard, Ryanair airlines provide not just flight tickets, however, they provide other services. In this scenario, substitutes of the organisation may not overshadow Ryanair. Bargaining power of suppliers: (High) In the airline industry, suppliers play a vital role as suppliers switching cost can be high. There are mainly two suppliers of Ryanair in the Europe. Boeing is one of the suppliers of Ryanair and pilot has to be retained by the airline. Bargaining power of customers: (High) Customers can switch any other airlines if they want. In this respect, bargaining power is high, however, Ryanair provides low-cost tickets to the customers and customer service is good. Cost leadership strategy is the key to OLeary. So, the competition in the market is average and Ryanair needs to take some brave steps to retain more customers and make a better foothold in the industry (Johnson 2017). The strategies like extra money for baggage and using toilets must be removed as these may lower the customers. Moreover, attacking competitors with taking name can be dangerous. Ryanairs campaigning of Bye-Bye Lufthansa was not successful. The organisation can take CSR strategy in order to sustain in the market. The strategy of green fuel and products that make the environment sustainable would be helpful strategies that attract more customers. Moreover, researched and surveys showed that customers want more comfort and legroom in the flight (Borenstein and Rose 2014). Cost conscious culture of the organisation and policies regarding them would be helpful for the organisation to grow. SWOT analysis Strengths Young aircraft Point-to-point services Low operation cost Low-cost services Marketing model RD on aircraft development Weaknesses Customer services Public image Working condition Choices of destinations Opportunities Expansion in the market Modern technology Competition committee Threats Substitute transportation Substitute in the industry Legal issues CSR activities Fuel price Table: SWOT analysis (Source: Self-developed) Ryanairs strategy is sustainable as the core strategies are cost leadership, low-price and Research and Development on aircraft design. Moreover, themarketing strategy of this airline is based on internet and passengers can book their tickets using the internet. Ryanair reduces the cost of advertisements and Ryanair needs to start responsible advertisements. The low-cost strategy, contrarian strategy and ancillary services strategy and no-frill strategies are helpful to grow for Ryanair. However, in case of public image and customer services, this airline has to take new promotion strategies in order to be more sustainable. (Refer to Appendices for VRIO framework and strategic capabilities analysis) 3.Changes to Ryanair's approach to changing environmental circumstances? a) The strategy of secondary airports: The concept of secondary airports was introduced by the management of Ryanair as the airline wanted to save time and money of the customers. In case of secondary airports, the customers had to take another vehicle to reach to the core cities (Eccles and Krzus 2014). In case of Frankfurt, the primary airport is Frankfurt; however, the secondary airport is at Hahn. Ryanair takes the passengers to Hahn and passengers need to take another vehicle to reach Frankfurt. In another flight service, the passengers do not need to take another vehicle. In this scenario, the passengers do not want this break journey and they want to take costly flight rather than low-cost flight. Therefore, Ryanair can change the strategy of using secondary airports instead of Primary airports. Most of the big airports are avoided by Ryanair and that reduce the customers for the airline. In this way, Ryanair can start both primary and secondary airports at a time. b) Cost strategy: In the low-ticket price strategy, Ryanair provided low space, a little leg room space and customer service provision are not good. People have no complaining as it is the low-price ticket. This cheap flight strategy attracts many passengers to travel with them. However, the premium and business class passengers do not use this airline. Ryanair can go with low price strategy; however, they need to develop customer service provision with bigger space, friendlier personnel. Ryanair can offer free meals and beverages to the passengers (Coelli et al. 2013). c) Long-haul flights: Ryanair can start long-haul flights as it would be a new market segment for the airline that would increase the market share and customer base. The airlines can start with secondary airports concept in long-haul flights that would lower the ticket costs. Ryanair in this way can compete in the international market as well. In this sense, Ryanair can start a joint venture with U.S based airline (Barbot 2016). However, Southwest airline can pose a threat in opening a market in U.SA industry. Ryanairs management refused to talk to Employee Representative Committee and the employees are there over more than 31 nationalities. In order to start long-haul flights, it is needed to expand crew services and employee engagement. d) Improved customer service: Ryanair airline targets mostly middle-class people who use the low-priced tickets. This is the reasonable approach of the airlines to segment the market and target the desired customers. Ryanair can improve the perception of customers. Customer service improvements are needed as the airline can provide large space and beverage system. Did the Aer Lingus bid make strategic sense? Explain. Michael OLeary accepted the fact that the investment to Aer Lingus was a stupid decision from the Ryanair side. OLeary stated that the decision to go with a single combined airline might be fruitful; however, it was turned out to be a disaster. In the year 2007, Ryanair took the 25.2 percent stake in Aer Lingus. Then the interest was increased to 29.8 percent and that the total amount to payable was approx 404 million euro (Burrell 2013). By the end of 2009, the investment to Aer Lingus was almost 79 Million euro. O'Leary made clear that the concept of taking the Are Lingus was to use the brand image of Aer Lingus and the capturing the market of long-hauled flights. Ryanair decided to reduce the short-haul fair to 2-5% per year in order to gain the market share. The amalgamation of an Irish company would eventually bring the mega market penetration for Ryanair. However, Ryanair has been facing the issue of the economic downturn as the year 2008 brought recession and high unemployment rate. Ryanair had to raise the fares and that decreased the volume of the passengers. Moreover, in the present scenario, it is not accepted that Ryanair is to continue the Aer Lingus project. The stakeholders of the airlines, the board of directors, EU, Irish Government and Employee Shareholder Trust (EMT) all were against the buying of Aer Lingus (Barrett 2014). However, Ryanair airline can take the share of Aer Lingus as it would play a buffer for the competitor like Easy Jet. In international operation or international expansion, Aer Lingus can help Ryanair to land slots in primary (major) airports. However, Ryanair faced the issue of volcanic ash of Eyjafjallajokull that needs to close the airspace. Conclusion It is observed that Ryanair has been facing the issues of the economic downturn that may impact on the growth with reducing planned fleet expansion. Most of the all, Ryanair needs to make international industrial relation that may cause financial losses. Ryanair bullied some of the Aer Lingus pilots that caused another issue. In order to solve the issue, customer service provision and spaces in flights need to improve. Moreover, the environmental impact of CSR strategies can be taken that can improve the sustainability of the airline. References Barbot, C., 2016. Low-cost airlines, secondary airports, and state aid: An economic assessment of the RyanairCharleroi Airport agreement.Journal of Air Transport Management,12(4), pp.197-203. Barrett, S.D., 2014. How do the demands for airport services differ between full-service carriers and low-cost carriers?.Journal of Air Transport Management,10(1), pp.33-39. Borenstein, S. and Rose, N.L., 2014. Competition and price dispersion in the US airline industry.Journal of Political Economy,102(4), pp.653-683. Burrell, K., 2013. Going steerage on Ryanair: cultures of migrant air travel between Poland and the UK.Journal of Transport Geography,19(5), pp.1023-1030. Casadesus-Masanell, R. and Ricart, J.E., 2014. From strategy to business models and onto tactics.Long range planning,43(2), pp.195-215. Coelli, T., Perelman, S. and Romano, E., 2013. Accounting for environmental influences in stochastic frontier models: with application to international airlines.Journal of productivity analysis,11(3), pp.251-273. Eccles, R.G. and Krzus, M.P., 2014.One report: Integrated reporting for a sustainable strategy. John Wiley Sons. Honey, M., 2012.Ecotourism and sustainable development: Who owns paradise? Island Press. Johnson, G., 2017.Exploring strategy: text and cases. Pearson. Malighetti, P., Paleari, S. and Redondi, R., 2013. Pricing strategies of low-cost airlines: The Ryanair case study.Journal of Air Transport Management,15(4), pp.195-203. OConnell, J.F. and Williams, G., 2015. Passengers perceptions of low cost airlines and full service carriers: A case study involving Ryanair, Aer Lingus, Air Asia and Malaysia Airlines.Journal of Air Transport Management,11(4), pp.259-272.

Dr. Faustus Essays - Works Based On The Faust Legend,

Dr. Faustus When I first began reading Dr. Faustus I did not even realize that there were comic scenes. Only after being told and after watching the movie did I realize that there were comic scenes. Many critics say that Christopher Marlowe did not even write these scenes, but instead say that they were written later by other playwrights. After realizing that there was in fact comedy in the play, I began to ponder why it was in the play. My first thought was that they were there to lighten the mood of such a dark and serious play. Any good playwright knows that you can't hold an audience's attention with hours of serious, deep and emotional content without also having something to lighten the mood. With this point of view I realized that it was very possible that Mr. Marlowe did not in fact write the comic sections of this play (I really wanted to believe that he wrote them), maybe a later playwright found that the play was too serious. The fact that I wanted Marlowe to be the author of the whole play (I don't like it when someone comes along a changes a piece of art, or that people say that someone changed it because it is just too good to be true) made me dig deeper to try and find something that sounded more sensible to me. I would have to say that it was eight lines in scene five that were spoken by Mephastophilis in response to a question from Faustus. These Lines were (pg.442 lines 110-125): Mephastophilis. Now Faustus, ask what thou wilt. Faustus. First will I question thee about hell: Tell me, where is the place that men call hell? Mephastophilis. Under the heavens. Faustus. Ay, but whereabouts? Mephastophilis. Within the bowels of these elements, Where we are tortured and remain forever. Hell hath no limits, nor is circumscribed In one self place; for where we are is hell, And where hell is, there we must ever be. And to conclude, when all the world dissolves, And every creature shall be purified, All places shall be hell that is not heaven. Not only is this some very powerful poetry but it seems to say everything about the comic scenes. After I read this part of the play I began to realize the reason why the comic scenes are in this play. What Mephistophilis seems to be saying is that everyone that is not in heaven, is in hell. This means that everyone on earth is in hell. Mephastophilis says exactly this; "...for where we are is hell...". How did these lines put the comic scenes into perspective for me? It made me look at the whole play in a different light. If everyone that is not in heaven is in hell, then everyone in this play is in hell and has committed some type of sin. The scene in which Lucifer comes with the Seven Deadly Sins (Pride, Covetousness, Wrath, Envy, Gluttony, Sloth and Lechery) depicted the ways which people commit sins. When I went back through the play and looked at after I was enlightened, I noticed that the comic scenes very much reflected the scenes with Dr. Faustus. Take for instance when Wagner conjured up Baliol and Belcher (Scene Four) this is almost exactly what Faustus did in the previous scenes. The comic scenes that seemed to reflect what Faustus did, also seemed to increase the readers knowledge of how powerful Faustus was. In all the scenes that other people tried to conjure up the devil, they could not handle the devils and usually failed in their attempts. Take for instance scene eight, lines twenty to forty-five, when Robin and Rafe conjured up Mephastophilis they could not handle the sight of him and he changed them into an ape and a dog respectively, because they were just playing games. This scene shows how powerful Dr. Faustus was and how seriously he took magic. The other comic scenes either showed how everyone in the play had committed some type of sin, or how Faustus used his magic to play childish pranks. Take scene five for example when the Clown and Wagner are talking: Clown. But do you hear? If I should serve you, would you teach me to raise up Banios and Belcheos? Wagner. I will teach thee to turn thy self to anything, to a dog, or a cat, or a mouse, or a rat or anything. Clown. How! A Christian fellow to a

Chocoberry Ideation Essay Essay Example

Chocoberry Ideation Essay Essay Example Chocoberry Ideation Essay Essay Chocoberry Ideation Essay Essay What techniques will you suggest to CB to bring forth thoughts that can be developed into feasible constructs? Since this is CB’s first raid into consumer merchandises I would suggest that CB use all locales available to bring forth thoughts that can be used to develop into successful merchandises. The diagram given in the figure at the start of portion II of the trial book shows five mobs: Technology End userTeamOther insidersOther Foreigners Of the many methods for ideation offered in modern-day literature. which represents the best for CB in this state of affairs. and why? The technique I would urge CB usage in this state of affairs is to carry on a job analysis. The CEO would wish the research squad to make a cacao merchandise that will hold wellness benefits. Uniting this demand with a solution that would work out a client job would increase the success rate of a new merchandise. The ground job analysis is recommended: â€Å"As an advertisement bureau executive one time said†¦problem list is far better forecaster than want list. † Since jobs are non merchandise specific. CB can bring forth more thoughts that can be used for merchandise development. Additionally. I would suggest that CB work with external resources since CB does non hold any experience in merchandise development or production for consumers. Who might be selected to execute the ideation. and why? First of all. a new merchandise development squad must be created and assigned the undertaking to work with internal and external resources. To execute the ideation. all internal and external should be together to brainstorm and concept showing. The new merchandise development squad and the fabrication squad must be together. They can brainstorm and acquire a construct. so present the thoughts to the CEO. In this instance. both squads know that the mark group is grownups who wish to indulge in cocoa. but who have been concerned with the wellness facets. Fabrication must be present since there was a concern that non all merchandise thoughts can be produced. Having screened the thoughts to a choice few. how are constructs generated from the thoughts. and when? The construct should be generated by concentrating on the benefits of the new merchandises bring to the consumer. Such that the new cocoa merchandise will hold wellness benefits that was late discovered. Idea Evaluation ( 50 points ) Once the thoughts are generated. how might they be evaluated to maximise the figure that has the greatest possible and to minimise the chance of rejecting first-class thoughts? Enumerate the standards that might be applied to suitably measure the thoughts and to finally rank them harmonizing to their possible for CB. Since the job analysis was suggested as method for ideation. the undermentioned stairss needs to take topographic point: Determine the appropriate merchandise or activity class for geographic expedition. Identify a group of heavy merchandise users or activity participants Gather from theses heavy merchandise users or participants a set of jobs associated with the current merchandise Who would carry on the rating and why? I would suggest an out side adviser with extended experience in the consumer merchandises in general. and the cocoa industry in peculiar. Concentrating on the choice few constructs. what are the appraising standards that might be used to insulate the one or two that should be recommended for farther development? I propose that a spread analysis be conducted which will place the spread and carry through the spread with new merchandise. This will accomplish two things: The new merchandise will non vie with bing merchandises in which CB will straight vie with its bing clients. The new merchandise will carry through a spread that exists in the cocoa for wellness class of merchandise. Who would carry on the construct rating and with what tools?

Organizational Behavior Indept Comapny Analysis Coursework

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